Identifiers: Name, email address, phone number, mailing/delivery address when you place an order, create an account, subscribe to emails, or contact us.

Commercial Information: Products purchased or considered, order history, shopping cart contents, delivery preferences, and payment method used.

Financial Information: Payment card details are processed securely by our third-party payment processors (Stripe, Affirm, Snap Finance). We do not store your full credit card number, CVV, or bank account information on our servers.

Internet/Electronic Activity: Browsing history on our website, pages visited, products viewed, search queries, device type, browser type, IP address, and referring URLs. This data is collected through cookies and similar technologies.

Geolocation Data: Approximate location derived from your IP address to provide delivery estimates and regional pricing.

Communications: Chat transcripts from our AI-powered assistant (including style preferences, budget range, and room preferences shared during conversations), email correspondence, and phone call records.

- To process and fulfill your orders, including delivery and assembly coordination

- To communicate order confirmations, delivery updates, and customer service responses

- To provide personalized product recommendations through our AI chat assistant

- To process payments through our secure payment partners

- To send marketing communications (with your consent), including promotional offers and abandoned cart reminders

- To improve our website, products, and customer experience

- To detect and prevent fraud or unauthorized transactions

- To comply with legal obligations

Payment Processors: Stripe (credit/debit card processing), Affirm (buy now, pay later), and Snap Finance (financing). These providers have their own privacy policies governing how they handle your data.

Advertising & Analytics Partners: Meta Platforms (Meta Pixel for Facebook/Instagram advertising), Google (Google Analytics 4, Google Ads conversion tracking and remarketing), and PostHog (site analytics). These partners may set cookies or receive identifiers such as your IP address, device information, and pages viewed in order to measure advertising performance and show you relevant ads. You may opt out of this sharing at any time (see Sections 4 and 7 below).

AI Services: Our chat assistant is powered by xAI (Grok). Chat conversations are sent to this provider to generate helpful responses. No personally identifiable information is shared beyond what you type in the chat.

Email Service: We use Gmail SMTP to send transactional and marketing emails.

Delivery Partners: We share your name, address, and phone number with our delivery team to fulfill your order.

Right to Know: You can request that we disclose what personal information we have collected about you, the categories of sources, the business purpose for collecting it, and the categories of third parties with whom we share it.

Right to Delete: You can request that we delete the personal information we have collected from you, subject to certain exceptions (e.g., completing a transaction, detecting fraud, complying with legal obligations).

Right to Correct: You can request that we correct inaccurate personal information we maintain about you.

Right to Opt-Out of Sale/Sharing: You can opt out of the "sharing" of your personal information for cross-context behavioral advertising at any time by clicking the "Do Not Sell or Share My Personal Information" link in the footer of every page, or by selecting "Opt Out of Sale/Sharing" in our cookie banner. When you opt out, we disable advertising and analytics cookies (Meta Pixel, Google Ads, Google Analytics, PostHog) in your browser, delete their existing cookies, and stop transmitting your identifiers to those partners — including server-side events. We also automatically honor Global Privacy Control (GPC) browser signals as valid opt-out requests.

Right to Limit Use of Sensitive Information: You can limit how we use sensitive personal information (such as your precise geolocation) to only what is necessary to provide services you request.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing or quality of service.

Right Regarding Automated Decision-Making: Our AI chat assistant provides product recommendations. You can opt out of AI-personalized recommendations at any time through the chat privacy panel. These recommendations do not affect pricing or credit decisions.

Email: sales@labodegabayfurniture.com (subject line: "Privacy Request")

Phone: (209) 827-4076

Chat: Use the "Your Privacy" panel in our chat widget to view, export, or delete your conversation data

Strictly Necessary Cookies: Required for core site functions — shopping cart, checkout, session security, and language preference. These cannot be disabled because the site cannot function without them.

Analytics Cookies: Google Analytics (cookies beginning with "_ga") and PostHog help us understand site traffic, page performance, and how visitors use our store.

Advertising Cookies: Meta Pixel (cookies "_fbp" and "_fbc") and Google Ads ("_gcl_au") measure advertising performance and enable remarketing. Use of these technologies may constitute "sharing" of personal information under the CPRA.

Order data: Retained for 7 years for tax and legal compliance

Chat conversations: Retained for 90 days, then automatically deleted. You can delete your data at any time via the chat privacy panel.

Email subscriptions: Until you unsubscribe

Browsing data: Retained for 12 months for analytics, then aggregated and anonymized

Cart data: Active carts retained for 30 days, then deleted

La Bodega Bay Furniture

2225 East Pacheco Blvd, Los Banos, CA 93635

Phone: (209) 827-4076

Email: sales@labodegabayfurniture.com